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Google Ads

Leads from your ZIP codes, with the cost per lead in writing.

Search campaigns for the jobs you want (water heaters, panel upgrades, roof inspections), inside your service radius, with call and form tracking. Your ad budget is paid to Google directly; we charge a flat monthly fee that includes Assistant care and a written report.

What is included

Setup, then month by month.

Everything in assistant care

everything in Assistant care

Google search campaigns by service and zip radius

Google Search campaigns by service and ZIP radius

Call and form tracking

call and form tracking, so you see cost per lead

Negative keywords and budget caps from day one

negative keywords and budget caps from day one

A landing page that matches the ad

a landing page that matches the ad

Monthly written report: leads

monthly written report: leads, cost per lead, what we changed

Your ad budget is paid to google directly

your ad budget is paid to Google directly, not to us

Plain rules

How we run ads for a local business.

Budget stays yours

You pay Google from your own card. We never hold your ad budget. A typical local campaign starts at $20-40 a day; we recommend a number in the quote.

One landing page per service

Ads for water heaters land on the water-heater page, with the form and the chat. Not the home page.

Tracking before spending

Call tracking numbers and form tracking are set up first, so every lead has a cost next to it.

Report you can read

Once a month: leads, cost per lead, what we changed, what we suggest. In writing, two paragraphs, no dashboards required.

Pricing

$299/month with the AI sales assistant and a monthly report

Flat fee, no percentage of your budget, cancel any time; your ad budget goes to Google directly. The written quote is what counts.

SETUP INCLUDED

AI sales assistant

$0 setup
set up and launched with every website package

Website chat that answers 24/7, collects the job and sends you the lead. Scripts written for your trade and two weeks of tuning after launch. Ongoing care is a separate monthly plan (next card).

  • answers your website chat 24/7, in seconds
  • collects the job, address or ZIP, photos and a good time
  • sends every lead to your email and phone as a text summary
  • knows your services, service area and pricing rules
  • gives price ranges from the list you approve, never a binding quote
  • hands off to you the moment someone asks for a human
How it works
MONTHLY PLAN

Assistant care

$119/month
billed separately from the website, cancel any time

An assistant needs looking after: your prices and services change, and so do the questions people ask. We keep it accurate and working.

  • script and price-list updates whenever your services or prices change
  • monthly written summary: leads captured and the questions people asked
  • tuning from real conversations, so answers get better over time
  • monitoring of the chat and of lead delivery to your email and phone, with fixes if anything breaks
Ask about Assistant care

Assistant + Google Ads + report

$299/month
cancel any time, ad budget paid to Google

Everything in Assistant care, plus Google Search campaigns in your ZIP codes with a monthly written report.

  • everything in Assistant care
  • Google Search campaigns by service and ZIP radius
  • call and form tracking, so you see cost per lead
  • negative keywords and budget caps from day one
  • a landing page that matches the ad
  • monthly written report: leads, cost per lead, what we changed
  • your ad budget is paid to Google directly, not to us
What is included
Quote

Tell us your trade, city and budget.

We reply within 1 business day with a campaign outline and the expected cost per lead range for your area.

Free quote within 1 business day

We reply in writing: scope, price and the date of your free first version. No sales calls.

Prefer to write directly? hello@guardlabs.online. We use your details only to reply. Privacy policy.

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